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How Social Media Meets Business and Departmental Goals

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How Social Media Meets Business and Departmental Goals

Companies large and small are sucessfully using social media for a variety of business goals. It has huge benefits if done correctly and can cause no end of headaches if the wrong approach is taken. The key, as with any business strategy, is to have clearly defined goals tailored to each departments objectives.

Senior/VP/CEO level

The thought leaders of their industry. Senior level executives should be blogging and micro-blogging their groundbreaking ideas.
Platforms: Industry Blog, Corporate Blog, Twitter

Marketing

Communicators at heart. They have lots to say and need ways to get the word out. Driving traffic and lead generation is a priority.
Platforms: Digg, Reddit, Newsvine, StumbleUpon, YouTube

PR and Customer Service

Need to know what people are saying about their company, products and services. Need an instant way to respond and engage with both positive and negative chatter.
Platforms: Technorati, Amazon, Comments on: Digg, Reddit, Newsvine, StumbleUpon, YouTube

Sales and Human Resources

Converting leads, sales and attracting new employees. Its all about who you knowfor these departments.
Platforms: LinkedIn, Facebook