First generation websites used static content, design and code to create disparate online entities to provide information. Web 2.0 refers to the next generation of sites that raise the bar, combining the elements above with functionality to enable interactivity, information sharing, communication and collaboration.
Web 2.0 Design and Development
Increasingly, sites are focusing user centered design to facilitate participation. Social networks, blogs, wikis and content sharing sites are becoming progressively popular.
Content syndication, RSS feeds and embedded video links are examples of methods used to incorporate content from other web entities to keep sites fresh, relevant and up-to-date.
Features that boost interactivity, communication and collaboration include content upload tools, forums, polls, blogs, tweets, comments, rating, maps, profiling, tagging, translations and localization. And with the exponential increase in internet and multimedia enabled smartphones, such as the iPhone and Blackberry, having mobile versions of sites has become essential for many websites.
The Web 2.0 design movement has involved the use of elements such as rounded corners, gradients, glassy, reflective and transparent effects as well as detailed iconography.
Having an engaging website with effective Search Engine Optimization, presents a world of opportunities for presenting, marketing and selling your products or services 24/7.
With effective Search Engine Optimisation (SEO), marketing costs can be controlled and user engagement with the brand allows profiling and research.